Digital marketing provides an excellent platform for promoting events by facilitating access to a broad audience through the internet. It enables focusing on individuals with specific demographic characteristics. Social media platforms serve as powerful tools for announcing, promoting, and sharing events.

Digital music distribution is one of the most transformative forces in today’s music industry. This innovation, which has radically changed the traditional recording industry, allows artists and music lovers to come together worldwide. Markets that only major record companies could access are now at everyone’s fingertips thanks to digital distribution platforms.