Yasin Serdar Saglam
digital marketing manager

In 2007, I took on the role of establishing the digital department of Canwest Media in Istanbul, officially stepping into the corporate digital world. I managed the full-time digital brand management of Super FM, Metro FM, Joy FM, and JoyTurk radios within the group. I initiated projects to connect the radios with social media and drive their digital transformation. During the same period, I prepared and hosted the “drive time” program every weekday and the “JoyTurk TOP 20” program every weekend on JoyTurk Radio. In the following years, I entered into a new agreement with Show Radio and contributed to numerous radio programs that combined music and technology. In 2015, I concluded my adventure in the radio sector to fully focus on digital.

In 2013, I officially launched the activities of Gizli Medya Digital Brand Agency by establishing a business model that positions brands in both digital and traditional media. I take on the responsibility of managing the agency that I founded. I typically define the agency’s strategic vision and perform various tasks such as general management, operations, team management, and client relations to ensure the company’s successful growth. I set the agency’s long-term goals and prepare strategic plans to achieve them.

Through my agency, we have been involved not only with corporate brands but also with numerous TV, film, and music projects. I have contributed to television projects with Avşar Film and several production companies. I continue to manage music projects with many musicians such as Murat Boz, Ebru Gündeş, and Özcan Deniz.

Additionally, I serve as a Board Member at the International Digital Entrepreneurship Association (dijitalgirisimcilik.org). Under the association’s umbrella, I contribute to the digital entrepreneurship sector on an international level, providing strategic guidance and making contributions to the industry.

In 2023, I assumed the role of Digital Brand Manager at Digitalent, a company established in the United States, and actively continue to participate in projects.