Yasin Serdar Saglam
digital marketing manager

Professional Biography – Digital Marketing Manager & Media Strategist

I am a senior Digital Marketing Manager and Media Strategist with over 20 years of professional experience specializing in the growth, positioning, and international expansion of artists, entertainment brands, film companies, and media-driven businesses.

Throughout my career, I have played a direct and measurable role in shaping the digital success of Turkey’s most recognized musicians, film production companies, and consumer brands, helping them transition from local visibility to national and international leadership within their industries.

Demonstrated Impact & Measurable Results

As a strategic consultant and hands-on digital marketing manager, my work has consistently produced quantifiable growth, including:

  • Scaling artist and brand visibility from thousands to millions of monthly digital impressions

  • Increasing streaming, audience reach, and digital revenue through data-driven campaign architecture

  • Designing and managing multi-platform strategies that resulted in significant audience growth, brand dominance, and sustained market leadership

  • Establishing long-term digital infrastructures that continue to generate measurable results beyond campaign lifecycles

My contribution goes beyond execution; I design entire digital ecosystems—from audience acquisition and content strategy to monetization and long-term brand equity.

Why Industry Leaders Chose to Work With Me

Major musicians, film companies, and brands chose to work with me because of my rare combination of strategic vision, technical execution, and industry-specific expertise.

I am frequently brought into projects where:

  • Traditional marketing methods are no longer sufficient

  • International expansion is a priority

  • Digital reputation and long-term authority are critical

  • High-budget campaigns require risk-controlled, performance-driven leadership

My role is often decisive in turning digital presence into competitive advantage—not simply increasing visibility, but positioning clients as category leaders.

Contribution to the Digital Marketing & Media Industry

I am widely recognized for introducing modern digital marketing frameworks into the Turkish entertainment and media sectors, particularly in areas such as:

  • Artist and brand digital identity architecture

  • Performance-driven media buying

  • Streaming and platform-focused growth models

  • Cross-border digital market entry strategies

These methodologies have influenced industry standards and continue to shape how artists and brands approach digital growth today.

Ongoing Professional Activity (2025–2026)

My work is actively ongoing and expanding through 2025 and 2026.
I continue to operate as a senior digital marketing authority through my U.S.-based company, Digitalent Inc, collaborating with international partners, U.S. media networks, and global platforms.

My current focus includes:

  • Advanced digital marketing strategy for U.S. and international brands

  • Media and music-focused digital growth systems

  • AI-assisted content and performance optimization

  • Long-term brand and career architecture for artists and creators

International Value & U.S. Market Relevance

My expertise directly aligns with the needs of the U.S. digital economy. By combining international market knowledge, entertainment industry specialization, and advanced digital strategy, I contribute high-level skills that are not commonly available in the domestic labor market.

My work supports:

  • Cultural exchange through music and media

  • Expansion of international projects into the U.S.

  • Economic growth through scalable digital business models

Professional Positioning

I am not a generalist marketer.
I am a field-recognized digital marketing leader whose work has produced documented influence, sustained success, and industry-level impact.

My career reflects extraordinary ability through consistent results, leadership, and contribution to the digital marketing and media industries—past, present, and ongoing.